‘Tis the season to be jolly. Marketers and campaign managers everywhere are readying their arsenal to spread some Christmas cheer … and increase brand sales! It’s the most wonderful time of the year, quite literally, to engage customers across big and small businesses. The winter......

Not judging a book by its cover is the old phrase now. Today, people judge your brand by its brand identity and this is the thing you need to accept as a company. Basically, brand identity is one of the first things that your consumer......

What is the first thing that matters when you meet someone for the first time? Yes – who they are? The same goes for your brand. And a Brand Wheel or Brand Essence Wheel is that identity or first impression that connects you to your......

Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get......