The year 2020 was a rollercoaster of sorts, where brands and their marketers were clutching at straws in order to survive the course of unpredictable events. Digital marketing turned out to be the gift that kept on giving, where companies were able to thrive despite...
‘Tis the season to be jolly. Marketers and campaign managers everywhere are readying their arsenal to spread some Christmas cheer … and increase brand sales! It’s the most wonderful time of the year, quite literally, to engage customers across big and small businesses. The winter...
Great stories succeed because they are able to capture the imagination of large or important audiences.A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away...
Infographics, articles, videos, and other similar content marketing methods can be seen everywhere these days. These methods of getting the word out about a product or service is called native advertising. To put it simply, native advertising is nothing but paid content. Paid ads are...