Would you like to date a person who doesn't care about your emotions? No!Then why would your customers? Because for your business, each loyal customer's engagement is no less than a date!So, the Emotional Benefits that you should provide are -Sense of Safety and Security,...

Marketers would love to see exactly what makes a customer buy. If they could install a recording device in their customers’ minds, like the black box inside an airplane’s cockpit, what would they find?Unfortunately, there is no way to record what happens inside a customer’s...

What is the one thing that people look for to know your Brand?Yes, your Brand Guideline Book. Because it is more like the cover of your Brand. The encounter that shapes the idea of your brand in the customer's mind. And it should be straight up...

Would you still go for a horse cart instead of your car to visit places?No!Then why go for the old way to connect with your customers?Indeed, most of the customers are preferring the convenience of Online methods over the traditional ones.And to connect with your...