Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? Branding is the process of connecting good strategy with good creativity.
At @chaipani, we believe in positioning your brand in such a manner that your clients would want to always stick their position inclined to you.