AFV is a client with completely unique requirements. As their business concept was very sensitive and
dependent upon the social perception, so Chaipani performed a different strategy to fulfill their specific
1. Firstly, we conducted end to end research to understand their values, their brand tone, along with
the crucial elements like location, ideas, and facilities they are providing to autistic children. We also
conducted Client asset research to understand their industry connection and communication.
2. Then, we researched their direct competitors and analyzed all their social media activities, unique
offerings in the form of a comparative table ( mapping).
3. Finally, with the specific industrial insights, we combined values of AFV + consumer sentiment
regarding Autism to provide strategic recommendations for their desired growth. (Sentiment analysis +
Market perception research).