About This Project

This client wanted to showcase a premium feel and look around the brand while catering to their three
major segments. Thus, Chaipani helped them in fulfilling their goal to attract more customers and
maintain a loyal customer base. For this, we provided –
1. Analyzing current + forecasted sales segment-wise economic impact (industry overview).
2. Identifying consumer expectations and needs (consumers trend analysis).

3. How to provide best in class service, integrating with technology, such as online ordering platforms
(second research on consumer surveys).

Market Research
Brand Positioning, Branding, market research